#HERSTORY

Inspiring Women in Sport

Changing the narrative by amplifying women’s stories in sport.

Women working in sport are shaping sport in powerful ways, on the field, behind the scenes, and in leadership roles across the industry. Yet too often, their stories go unheard, under-represented, or undervalued.

Her Story is a CTN initiative dedicated to spotlighting women working in sport. It shares real experiences, career pathways, and perspectives that reflect the diversity of the sport industry today.

This is about visibility, representation, and ensuring more women can see themselves and their futures in sport.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

Meet the women changing sport

Her Story features women from across the sport ecosystem. Each story offers insight into the realities of working in sport — the challenges, the opportunities, and the moments that shape a career.

These are real, honest reflections from each woman on what it means to build a life and career in sport.

Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

SIAN MASSEY-ELLIS MBE

“Surround yourself with people who support you, and remember that by pursuing your ambitions, you’re not just building your own career — you’re helping to make the path clearer for those who will follow.” - Sian Massey-Ellis

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INDIRA DICKHÄUSER

“Sport is a powerful way for us to connect and share our struggles together.” - Indira Dickhäuser

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

LIPA NESSA

“I’m going to change the world with a hijab on my head and a ball at my feet.” - Lipa Nessa

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ISABELLE CHAUZY

“Long-term change in sport will come from creating space for many different people, perspectives and voices.” - Isabelle Chauzy

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EMILY HERBERT

“I want to show that there isn’t one set path into football broadcasting.” - Emily Herbert

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Asia Changing the Narrative in Sport Asia Changing the Narrative in Sport

PRAGATI BANKA

“I strongly believe that women empowerment is not a women's only issue and we need more allies if we want real change.” - Pragati Banka

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

PRISCA MUTESI

“I have found that having a “can do” attitude will take you places you never dreamed” - Prisca Mutesi

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LINA TAYLOR OLY

“Sport was one of the only avenues to create a better life, and I leaned in with all that I had.” - Lina Taylor OLY

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

MARIYA KUTMANOVA

“With the right attitude, commitment, and determination, we are capable of more than we are made to believe. We can redefine what is possible.” - Mariya Kutmanova

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HELEN HARDY

“The reality of my world (sports retail) is that people want it. Don’t underestimate the power of the female athlete.” - Helen Hardy

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FAITH KIAI

“I would like to highlight the sacrifice and effort that goes into staying the course. Women need to know there is value in our ideas as journalists.” - Kaith Kiai

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VIOLET JUBANE

“Keep on learning. the industry needs women who are hardworking and good at what they are doing.” - Violet Jubane

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SANDRAH NASSALI

“I want to inspire many young women in Africa to become sports journalists and achieve their dreams.” - Sandrah Nassali

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ALEXANDRA SHAW

“After my playing career, I knew I wanted to stay in the game and help other athletes navigate their own paths, which led me to become an agent and build a women’s division from the ground up.” - Alexandra Shaw

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MADELEINE ORR

“I think sports have to talk about how climate change is impacting their communities and take steps to make their space as sustainable as possible, while encouraging their participants, fans, partners, and everybody else to do the same.” - Madeleine Orr

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Asia Changing the Narrative in Sport Asia Changing the Narrative in Sport

AISHA NAZIA

“Don’t let where you start limit how far you go, and don’t underestimate the power of core skills in shaping the sport industry.” - Aisha Nazia

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ANA POPOV

“I hope to leave the youth pathway, and especially the foundations of it, in a better place than before.” - Ana Popov

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HOPE AMPURIRE

“Start where you are, with what you have, and keep moving forward no matter the challenges.” - Hope Ampurire

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THE STORY OF #HERSTORY

Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal was simple: to challenge stereotypes, increase representation, and celebrate the achievements of women in sport around the world. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport. Within 36 hours, we received over 80 nominations, and we knew we were on to something — people want to hear from women in sport.

From March to May 2024, we received 152 nominations and shared the stories of 26 women. To further amplify these women’s stories, we organised an exhibition at our Changing the Narrative event. The response was so positive that we realised HerStory needed to grow beyond a single event.

With the support of England football legend Jill Scott, we opened HerStory to international nominations. Since then, we’ve received nominations for 400+ women across 40+ countries, and we continue to reach out to every woman nominated to see if they would like to share their story and perspective.

We love hearing these stories and learning from these journeys. If you know an inspirational woman working in sport, please nominate her using the button below — thank you for being part of the change.

Get involved

There are many ways to be part of HerStory:

Read & share

Explore the stories and help amplify women’s voices by sharing them within your networks.

Tell your story

If you are a woman working in sport and would like to share your experience, we’d love to hear from you.

Partner with us

We collaborate with organisations that share our commitment to inclusion, representation, and meaningful change in sport.