#HERSTORY
Inspiring Women in Sport
Changing the narrative by amplifying women’s stories in sport.
Women working in sport are shaping sport in powerful ways, on the field, behind the scenes, and in leadership roles across the industry. Yet too often, their stories go unheard, under-represented, or undervalued.
Her Story is a CTN initiative dedicated to spotlighting women working in sport. It shares real experiences, career pathways, and perspectives that reflect the diversity of the sport industry today.
This is about visibility, representation, and ensuring more women can see themselves and their futures in sport.
To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.
Meet the women changing sport
Her Story features women from across the sport ecosystem. Each story offers insight into the realities of working in sport — the challenges, the opportunities, and the moments that shape a career.
These are real, honest reflections from each woman on what it means to build a life and career in sport.
Field
- Advocacy
- Anti-doping
- Athlete
- Athlete Health
- Brand
- Coaching
- Commentating
- Commercial
- Communications
- Education
- Events
- Governance
- HR
- Health
- Inclusion
- Journalism
- Leadership
- Legal
- Management
- Marketing
- Mental Health
- Nutrition
- Officiating
- Operations
- Recruitment
- Research
- Retail
- Safeguarding
- Sponsorship
- Sport Administration
- Sport for Development
- Sustainability
- Technology
- Volunteer
CHAYA MUGHAL
“Coming from a place where women’s cricket wasn’t always encouraged, that moment felt like a powerful reminder of how far we’ve come. It showed me that sport isn’t just about competition — it’s about breaking barriers, shifting mindsets, and proving that dreams have no limits.” - Chaya Mughal
MARTA ZAWADZKA
“The passion for sport and organisational skills allowed me to work in an environment that suits me best.” - Marta Zawadzka
ANNE TIIVAS, OBE
“Sport should provide a safe, inclusive, and enjoyable environment for everyone participating, in any role and at any age. In order to achieve this, we all need to work together with shared values and principles. Working collaboratively is not always easy, but we must always ask, how does what we do benefit those we are there to serve?” - Anne Tiivas, OBE
SAMANTHA MIYANDA
“Inequality inspired me to get into sport leadership, so that many other young girls would not experience what I did.” - Samantha Miyanda
LAUREN WOLMAN, PhD
“Sally Dennis (former Chair) and Kathleen McGinn (Current Chair) of Rugby Canada have played a pivotal role in my rugby journey. Both are very strong women who have inspired and mentored me to be an effective Board member and leader within the organisation.” - Dr Lauren Wolman
LISA O’KEEFE
“There isn’t a single person who played a pivotal role in my career, but rather five or six key people who recognised my potential—probably before I did—and gave me opportunities and support, both on and off the rugby pitch. I have tried to do the same for others coming up behind me.” - Lisa O'Keefe MBE
PERIS MUKOKO-WANYAGA
“Coming from a background where women in rugby were largely underrepresented, I’ve made it my mission to break down barriers and create pathways for more women to thrive—not just as players, but as referees, coaches, and leaders.” - Peris Mukoko-Wanyaga
SASHA SUTHERLAND
"My journey has been shaped by diverse individuals across ages, backgrounds, classes, and races. Diversity is a privilege for those making a positive impact in the world." - Sasha Sutherland
SUSAN ALBERTI AC
"My sports journey began in the 1950s when, as a young woman, I would go with my brother to watch the Footscray Football Club play every second Saturday afternoon at a suburban football ground in Melbourne’s west. From those afternoons, I fell in love with the Club and the game of Australian Rules Football, leading me to volunteer my time in various roles." - Susan Alberti AC
VANESSA ÅSELL TSURUGA
“Talk to many people at all levels and learn from their experiences. Everyone and everything around you is your teacher.” - Vanessa Åsell Tsuruga
GAME MOTHIBI
“My journey has been challenging, hard, yet incredibly fun and amazing. From being a shy table tennis player and a passionate teacher who left her job with no fall back plan, to pursuing her love for sports, to thriving as a woman in a male-dominated sports administration, I've never stopped pushing forward.” - Game Mothibi
LILAMANI de SOYSA
“My parents and sports teachers in school (in Sri Lanka) encouraged my passion and need for sport and physical activity, as well as all the men and women who have supported me in myriad ways.” - Lilamani de Soysa
MARISA REICH
“Dreams begin with visualising it. The more we display, the more we will inspire.” - Marisa Reich
THE STORY OF #HERSTORY
Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.
As part of this event, we decided to share the stories of women working in sport. Our goal was simple: to challenge stereotypes, increase representation, and celebrate the achievements of women in sport around the world. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport. Within 36 hours, we received over 80 nominations, and we knew we were on to something — people want to hear from women in sport.
From March to May 2024, we received 152 nominations and shared the stories of 26 women. To further amplify these women’s stories, we organised an exhibition at our Changing the Narrative event. The response was so positive that we realised HerStory needed to grow beyond a single event.
With the support of England football legend Jill Scott, we opened HerStory to international nominations. Since then, we’ve received nominations for 400+ women across 40+ countries, and we continue to reach out to every woman nominated to see if they would like to share their story and perspective.
We love hearing these stories and learning from these journeys. If you know an inspirational woman working in sport, please nominate her using the button below — thank you for being part of the change.
Get involved
There are many ways to be part of HerStory:
Read & share
Explore the stories and help amplify women’s voices by sharing them within your networks.
Tell your story
If you are a woman working in sport and would like to share your experience, we’d love to hear from you.
Partner with us
We collaborate with organisations that share our commitment to inclusion, representation, and meaningful change in sport.