#HERSTORY
Inspiring Women in Sport
Changing the narrative by amplifying women’s stories in sport.
Women working in sport are shaping sport in powerful ways, on the field, behind the scenes, and in leadership roles across the industry. Yet too often, their stories go unheard, under-represented, or undervalued.
Her Story is a CTN initiative dedicated to spotlighting women working in sport. It shares real experiences, career pathways, and perspectives that reflect the diversity of the sport industry today.
This is about visibility, representation, and ensuring more women can see themselves and their futures in sport.
To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.
Meet the women changing sport
Her Story features women from across the sport ecosystem. Each story offers insight into the realities of working in sport — the challenges, the opportunities, and the moments that shape a career.
These are real, honest reflections from each woman on what it means to build a life and career in sport.
Field
- Advocacy
- Anti-doping
- Athlete
- Athlete Health
- Brand
- Coaching
- Commentating
- Commercial
- Communications
- Education
- Events
- Governance
- HR
- Health
- Inclusion
- Journalism
- Leadership
- Legal
- Management
- Marketing
- Mental Health
- Nutrition
- Officiating
- Operations
- Recruitment
- Research
- Retail
- Safeguarding
- Sponsorship
- Sport Administration
- Sport for Development
- Sustainability
- Technology
- Volunteer
ANN PEGORARO
“Sport can play multiple roles in your life, even when you no longer play.” - Ann Pegoraro
MADELEINE ORR
“I think sports have to talk about how climate change is impacting their communities and take steps to make their space as sustainable as possible, while encouraging their participants, fans, partners, and everybody else to do the same.” - Madeleine Orr
KHATIJA BAHDUR
“My pathway and journey in sport was not seen as traditional. I never saw people who looked like me in the field. My message is to educate and mentor the next generation of sports professionals to not only excel in their careers but also embrace the social responsibility that comes with their roles.” - Khatija Bahdur
JESS REUS
“My hope is to change the narrative by showing that women belong—not just on the pitch, but in every part of this industry. I want to inspire women to claim their space unapologetically and create an environment where the next generation of girls doesn’t have to fight as hard to feel like they belong.” - Jess Reus
LUCY PIGGOTT
“Through my research, I want to develop new insights into both the challenges and solutions for making sport a more inclusive space. By working with practitioners and activists, I want to find effective ways to implement research findings and recommendations to real world sporting contexts.” - Lucy Piggott
ELIZABETH PIKE
“Dr Anita White CBE crystallised my thinking about the importance of scholarship informing activism. With her, I co-founded the Anita White Foundation, and with our friends from Females Achieving Brilliance - Lucy Faulkner and Pauline Harrison - we established the Women’s Sport Leadership Academy and the Women in Sport High performance pathway to empower women leaders globally and help make the systemic changes needed for gender equality.” - Elizabeth Pike
LAUREN WOLMAN, PhD
“Sally Dennis (former Chair) and Kathleen McGinn (Current Chair) of Rugby Canada have played a pivotal role in my rugby journey. Both are very strong women who have inspired and mentored me to be an effective Board member and leader within the organisation.” - Dr Lauren Wolman
PARISSA SAFAI
“To those who may sometimes feel like an imposter as a leader in sport, my advice is: when you feel like an imposter, pause and remember that you are working in a system and institution that too often tells female leaders they do not belong in sport leadership. It is not you. You do belong and imposter syndrome is a waste of your energy, your brilliance, and time.” - Parissa Safai
JULIA FERREIRA GOMES
“I aim to support the active inclusion of gender-diverse athletes and champion gender diversity in sport for development, a goal that strongly aligns with the United Nations Sustainable Development Goal for gender equality. I believe that embracing gender diversity is integral to achieving true gender equity.” - Julia Ferreira Gomes
SASHA SUTHERLAND
"My journey has been shaped by diverse individuals across ages, backgrounds, classes, and races. Diversity is a privilege for those making a positive impact in the world." - Sasha Sutherland
LYNDSAY HAYHURST
“Do not underestimate the power of a network. Find creative ways to insert yourself into sport industry discussions. If you can, attend conferences and networking events in your local community. Through these channels, you might just find your people. Keep them close, and use these spiderwebs of sisterhood to bolster the presence of women in the sport industry.” - Lyndsay Hayhurst
JACLYN HADFIELD
“As women with an innate interest in sport and exercise, we need to remember the girls who did not have access to sports, were picked last in gym class, and grew up to be women who did not identify as being athletic.” - Dr Jaclyn Hadfield
DR SARAH ZIPP
“We know that menstruation is a barrier for many girls in sport, especially with cultural and religious restrictions. The lack of attention and education on this topic is a perfect example of how girls' (and women's) experiences are marginalised in the sports world. I hope to change the narrative by making menstrual health talk part of our duty of care for young athletes, rather than a taboo. Menstrual health literacy should be standard for all coaches and sport leaders. If we can make this change, we can create better sports environments and experiences for future generations of girls in sport.” - Dr Sarah Zipp
CLARE HANLON
“Have fun and enjoy the ride; there is no straight path along your journey” - Clare Hanlon
LOMBE MWAMBWA
“Be ungovernable in the face of unfair stereotypes or biases wielded to exclude you from a space you wish to be in.” - Lombe Mwambwa
THE STORY OF #HERSTORY
Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.
As part of this event, we decided to share the stories of women working in sport. Our goal was simple: to challenge stereotypes, increase representation, and celebrate the achievements of women in sport around the world. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport. Within 36 hours, we received over 80 nominations, and we knew we were on to something — people want to hear from women in sport.
From March to May 2024, we received 152 nominations and shared the stories of 26 women. To further amplify these women’s stories, we organised an exhibition at our Changing the Narrative event. The response was so positive that we realised HerStory needed to grow beyond a single event.
With the support of England football legend Jill Scott, we opened HerStory to international nominations. Since then, we’ve received nominations for 400+ women across 40+ countries, and we continue to reach out to every woman nominated to see if they would like to share their story and perspective.
We love hearing these stories and learning from these journeys. If you know an inspirational woman working in sport, please nominate her using the button below — thank you for being part of the change.
Get involved
There are many ways to be part of HerStory:
Read & share
Explore the stories and help amplify women’s voices by sharing them within your networks.
Tell your story
If you are a woman working in sport and would like to share your experience, we’d love to hear from you.
Partner with us
We collaborate with organisations that share our commitment to inclusion, representation, and meaningful change in sport.