#HERSTORY
Inspiring Women in Sport
Changing the narrative by amplifying women’s stories in sport.
Women working in sport are shaping sport in powerful ways, on the field, behind the scenes, and in leadership roles across the industry. Yet too often, their stories go unheard, under-represented, or undervalued.
Her Story is a CTN initiative dedicated to spotlighting women working in sport. It shares real experiences, career pathways, and perspectives that reflect the diversity of the sport industry today.
This is about visibility, representation, and ensuring more women can see themselves and their futures in sport.
To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.
Meet the women changing sport
Her Story features women from across the sport ecosystem. Each story offers insight into the realities of working in sport — the challenges, the opportunities, and the moments that shape a career.
These are real, honest reflections from each woman on what it means to build a life and career in sport.
Field
- Advocacy
- Anti-doping
- Athlete
- Athlete Health
- Brand
- Coaching
- Commentating
- Commercial
- Communications
- Education
- Events
- Governance
- HR
- Health
- Inclusion
- Journalism
- Leadership
- Legal
- Management
- Marketing
- Mental Health
- Nutrition
- Officiating
- Operations
- Recruitment
- Research
- Retail
- Safeguarding
- Sponsorship
- Sport Administration
- Sport for Development
- Sustainability
- Technology
- Volunteer
MARTA ZAWADZKA
“The passion for sport and organisational skills allowed me to work in an environment that suits me best.” - Marta Zawadzka
KATIE ROOD
“Everything sports does depends deeply on the environment in which we participate. We must protect and nurture the environment if we want to sustain sports in years to come.” - Katie Rood
VICKY HUYTON
“Sport has the power to change lives, but only if we lead with honesty, purpose, and a commitment to something bigger than just the game.” - Vicky Huyton
KATELYNN SLADE
“I think my story reflects bravery, resilience, and ultimately believing that I belong in leadership positions. I hope the message of believing I belong in leadership positions resonates with other women and they can believe they belong too.” - Katelynn Slade
DANNI UNWAY
“As the ocean has tides, we too have phases and stages. We have been conditioned to reject and fight the lows, but the highs wouldn’t exist without them. We can either resist the lows or practice acceptance towards them.” - Danni Unway
ANNETTE ZAPP
“As Glennon Doyle says, ‘Find what breaks your heart. That will be your purpose.’ The fact that we hire young, healthy men and women as firefighters, and they leave the career decades later broken (at best), breaks my heart! I'm on a mission to make sure that every firefighter has the support they need to remain healthy and well throughout their career.” - Annette Zapp
DAGMARA GERASIMUK
“Sports are more than just a competition—they’re a way of life, teaching valuable lessons and creating lasting connections. It’s about uplifting and empowering those around you to achieve greatness together.” - Dagmara Gerasimuk
SWETHA SUBBIAH
“Storytelling opens the mind to worlds that are sometimes unseen or unacknowledged, and this has the power to initiate meaningful change.” - Swetha Subbiah
ISHA PAROL
“Motorcycling is often associated with rugged masculinity, but I hope to change that narrative and show that femininity has its place on two wheels too.” - Isha Parol
DINAR DYAH AYUSTINE
"Very good women become an inspiration in the field of sports. Hopefully we can work and be a good example for the development of sports." - Dinar Dyah Ayustine
SISSI DO AMOR
“There were times I had to pretend to be a boy. I knew there was a law, that we had a President who said girls shouldn’t be playing soccer. I ignored it. Soccer is a game for everyone. It doesn't matter what gender, there is a place for you.” - Sissi do Amor
VANESSA FROST-PIEDRAHITA
“For women aspiring to work in the sports industry, take pride in your work and embrace opportunities with confidence. If an opportunity presents itself, lean in—it might just change your career.” - Vanessa Frost-Piedrahita
SAM IANNOTTI
“As a former rugby player, I've been truly inspired by the USA Women's Rugby 7s Olympic Team and Ilona Maher for breaking barriers and demonstrating that women can be both fierce and beautiful without conforming to traditional beauty standards." - Sam Iannotti
PERIS MUKOKO-WANYAGA
“Coming from a background where women in rugby were largely underrepresented, I’ve made it my mission to break down barriers and create pathways for more women to thrive—not just as players, but as referees, coaches, and leaders.” - Peris Mukoko-Wanyaga
YAIMA PAYNE
"Follow your dreams, and don’t give up. Even when the situations you face are very challenging, remember that the strongest fighters face the toughest battles." - Yaima Payne
ADAMA JARJU
"I started Yakarr Football Academy because I wanted to play football on my birthday, but there were no tournaments for women and girls where I live. Now we run a women’ and girls’ tournament every year and I run weekly sessions for girls in my community.” - Adama Jarju
THUBAELIHLE SIBANDA
"I’m passing a message that women do belong on the sports field and in any field that they choose, and that sometimes it might not seem like people like us do not exist, but when you search hard enough you will find someone that can inspire you to push towards your goals and to be part of the change makers too.” - Thubaelihle Sibanda
TANIA TEOH
“There were many naysayers when I chose to build my career in sports, but I decided to listen to my gut and focus on what I truly believe in: ‘Sports & Myself’. Eventually, the naysayers turned into YAY-sayers.” - Tania Teoh
THE STORY OF #HERSTORY
Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.
As part of this event, we decided to share the stories of women working in sport. Our goal was simple: to challenge stereotypes, increase representation, and celebrate the achievements of women in sport around the world. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport. Within 36 hours, we received over 80 nominations, and we knew we were on to something — people want to hear from women in sport.
From March to May 2024, we received 152 nominations and shared the stories of 26 women. To further amplify these women’s stories, we organised an exhibition at our Changing the Narrative event. The response was so positive that we realised HerStory needed to grow beyond a single event.
With the support of England football legend Jill Scott, we opened HerStory to international nominations. Since then, we’ve received nominations for 400+ women across 40+ countries, and we continue to reach out to every woman nominated to see if they would like to share their story and perspective.
We love hearing these stories and learning from these journeys. If you know an inspirational woman working in sport, please nominate her using the button below — thank you for being part of the change.
Get involved
There are many ways to be part of HerStory:
Read & share
Explore the stories and help amplify women’s voices by sharing them within your networks.
Tell your story
If you are a woman working in sport and would like to share your experience, we’d love to hear from you.
Partner with us
We collaborate with organisations that share our commitment to inclusion, representation, and meaningful change in sport.