#HERSTORY
Inspiring Women in Sport
Changing the narrative by amplifying women’s stories in sport.
Women working in sport are shaping sport in powerful ways, on the field, behind the scenes, and in leadership roles across the industry. Yet too often, their stories go unheard, under-represented, or undervalued.
Her Story is a CTN initiative dedicated to spotlighting women working in sport. It shares real experiences, career pathways, and perspectives that reflect the diversity of the sport industry today.
This is about visibility, representation, and ensuring more women can see themselves and their futures in sport.
To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.
Meet the women changing sport
Her Story features women from across the sport ecosystem. Each story offers insight into the realities of working in sport — the challenges, the opportunities, and the moments that shape a career.
These are real, honest reflections from each woman on what it means to build a life and career in sport.
Field
- Advocacy
- Anti-doping
- Athlete
- Athlete Health
- Brand
- Coaching
- Commentating
- Commercial
- Communications
- Education
- Events
- Governance
- HR
- Health
- Inclusion
- Journalism
- Leadership
- Legal
- Management
- Marketing
- Mental Health
- Nutrition
- Officiating
- Operations
- Recruitment
- Research
- Retail
- Safeguarding
- Sponsorship
- Sport Administration
- Sport for Development
- Sustainability
- Technology
- Volunteer
ANN PEGORARO
“Sport can play multiple roles in your life, even when you no longer play.” - Ann Pegoraro
ALEXANDRA SHAW
“After my playing career, I knew I wanted to stay in the game and help other athletes navigate their own paths, which led me to become an agent and build a women’s division from the ground up.” - Alexandra Shaw
MADELEINE ORR
“I think sports have to talk about how climate change is impacting their communities and take steps to make their space as sustainable as possible, while encouraging their participants, fans, partners, and everybody else to do the same.” - Madeleine Orr
ANNETTE ZAPP
“As Glennon Doyle says, ‘Find what breaks your heart. That will be your purpose.’ The fact that we hire young, healthy men and women as firefighters, and they leave the career decades later broken (at best), breaks my heart! I'm on a mission to make sure that every firefighter has the support they need to remain healthy and well throughout their career.” - Annette Zapp
ISHA PAROL
“Motorcycling is often associated with rugged masculinity, but I hope to change that narrative and show that femininity has its place on two wheels too.” - Isha Parol
SISSI DO AMOR
“There were times I had to pretend to be a boy. I knew there was a law, that we had a President who said girls shouldn’t be playing soccer. I ignored it. Soccer is a game for everyone. It doesn't matter what gender, there is a place for you.” - Sissi do Amor
VANESSA FROST-PIEDRAHITA
“For women aspiring to work in the sports industry, take pride in your work and embrace opportunities with confidence. If an opportunity presents itself, lean in—it might just change your career.” - Vanessa Frost-Piedrahita
LAUREN WOLMAN, PhD
“Sally Dennis (former Chair) and Kathleen McGinn (Current Chair) of Rugby Canada have played a pivotal role in my rugby journey. Both are very strong women who have inspired and mentored me to be an effective Board member and leader within the organisation.” - Dr Lauren Wolman
SAM IANNOTTI
“As a former rugby player, I've been truly inspired by the USA Women's Rugby 7s Olympic Team and Ilona Maher for breaking barriers and demonstrating that women can be both fierce and beautiful without conforming to traditional beauty standards." - Sam Iannotti
PARISSA SAFAI
“To those who may sometimes feel like an imposter as a leader in sport, my advice is: when you feel like an imposter, pause and remember that you are working in a system and institution that too often tells female leaders they do not belong in sport leadership. It is not you. You do belong and imposter syndrome is a waste of your energy, your brilliance, and time.” - Parissa Safai
JULIA FERREIRA GOMES
“I aim to support the active inclusion of gender-diverse athletes and champion gender diversity in sport for development, a goal that strongly aligns with the United Nations Sustainable Development Goal for gender equality. I believe that embracing gender diversity is integral to achieving true gender equity.” - Julia Ferreira Gomes
PENNY MCINTYRE
“Believe in yourself and continue to build on the knowledge and skills you've gained. I think it is important to learn from those who have come before and to never stop learning and striving to be the best you can be.” - Penny McIntyre
SASHA SUTHERLAND
"My journey has been shaped by diverse individuals across ages, backgrounds, classes, and races. Diversity is a privilege for those making a positive impact in the world." - Sasha Sutherland
YAIMA PAYNE
"Follow your dreams, and don’t give up. Even when the situations you face are very challenging, remember that the strongest fighters face the toughest battles." - Yaima Payne
LYNDSAY HAYHURST
“Do not underestimate the power of a network. Find creative ways to insert yourself into sport industry discussions. If you can, attend conferences and networking events in your local community. Through these channels, you might just find your people. Keep them close, and use these spiderwebs of sisterhood to bolster the presence of women in the sport industry.” - Lyndsay Hayhurst
JACLYN HADFIELD
“As women with an innate interest in sport and exercise, we need to remember the girls who did not have access to sports, were picked last in gym class, and grew up to be women who did not identify as being athletic.” - Dr Jaclyn Hadfield
DR SARAH ZIPP
“We know that menstruation is a barrier for many girls in sport, especially with cultural and religious restrictions. The lack of attention and education on this topic is a perfect example of how girls' (and women's) experiences are marginalised in the sports world. I hope to change the narrative by making menstrual health talk part of our duty of care for young athletes, rather than a taboo. Menstrual health literacy should be standard for all coaches and sport leaders. If we can make this change, we can create better sports environments and experiences for future generations of girls in sport.” - Dr Sarah Zipp
JENNIFER HEIL
"At nine years old, I picked up the 1994 Sports Illustrated Olympic Preview magazine. As I flipped through the pages, I was captivated by images of female athletes practicing their sports with determination and grace. In that moment, I decided I would become an Olympian. Next, I had to find a sport." - Jennifer Heil
EMMA DOYLE
“I'm just an ordinary girl who has done exceptional things by taking action, addressing injustices, and speaking my truth.” - Emma Doyle
MEGAN REUTER
“It’s crucial to spend time learning about yourself outside of athletics. Most importantly, remember that you are more than your sport.” - Megan Reuter
THE STORY OF #HERSTORY
Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.
As part of this event, we decided to share the stories of women working in sport. Our goal was simple: to challenge stereotypes, increase representation, and celebrate the achievements of women in sport around the world. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport. Within 36 hours, we received over 80 nominations, and we knew we were on to something — people want to hear from women in sport.
From March to May 2024, we received 152 nominations and shared the stories of 26 women. To further amplify these women’s stories, we organised an exhibition at our Changing the Narrative event. The response was so positive that we realised HerStory needed to grow beyond a single event.
With the support of England football legend Jill Scott, we opened HerStory to international nominations. Since then, we’ve received nominations for 400+ women across 40+ countries, and we continue to reach out to every woman nominated to see if they would like to share their story and perspective.
We love hearing these stories and learning from these journeys. If you know an inspirational woman working in sport, please nominate her using the button below — thank you for being part of the change.
Get involved
There are many ways to be part of HerStory:
Read & share
Explore the stories and help amplify women’s voices by sharing them within your networks.
Tell your story
If you are a woman working in sport and would like to share your experience, we’d love to hear from you.
Partner with us
We collaborate with organisations that share our commitment to inclusion, representation, and meaningful change in sport.