ALEXANDRA SHAW
“The industry needs your voice, your perspective, and your passion.”
Meet Alexandra Shaw, the Director of Women’s Basketball at Scorers1st, where she helps top female athletes navigate their careers on and off the court. She is passionate about building strong relationships and creating opportunites that go beyond the game.
“I started as a player — basketball was my world for years, and I was fortunate to represent Germany at the highest level.”
“My former coach, Imre Szittya, has played a pivotal role in my journey. He has been instrumental in shaping German women’s basketball and had a profound impact on me as both an athlete and a person. He demanded hard work, consistently challenged me to grow, and, most importantly, believed in me. His influence continues to shape how I lead and support others today, and he remains someone I deeply respect and value.
After my playing career, I knew I wanted to stay in the game and help other athletes navigate their own paths, which led me to become an agent and build a women’s division from the ground up.”
THE POWER OF REPRESENTATION IN SPORTS
“Attending the Women’s World Championship in Berlin in 1998 was a defining moment for me. Watching the German national team, especially Marlies Askamp, compete at the highest level on home soil was incredibly inspiring. It showed me the power of representation in sports and sparked a deeper passion for the game that continues to influence me today.
In Europe, women’s sports still receive less than 15% of total media coverage, and basketball is no exception. Visibility spikes after major successes—like a WNBA championship or Olympic gold - but quickly fades again. Consistent coverage is still lacking. Until media treats women’s sports as more than a moment, the full potential of the sport remains untapped.”
POSITIVE MEDIA COVERAGE IN WOMEN’S SPORTS
“A great example was the media coverage around the 3x3 team winning the Olympic gold medal. It was widely covered across major outlets, and for a moment, it put Women's basketball in the spotlight. That visibility inspired young girls, brought new fans to the sport, and showed what's possible when women's achievements are given the platform they deserve. The challenge now is maintaining that level of attention beyond just the big wins.
I would like to see more consistent, year-round coverage - especially on TV, not just after big wins or major tournaments.
It's time to move beyond surface-level stories and give female athletes the platform they have earned. Visibility leads to opportunity - and that starts with equal airtime.”
ADVICE TO WOMEN WORKING IN SPORT
“Be curious. Be bold. And don’t shrink to make others comfortable. You don’t need to prove you belong - you already do. Ask questions, take chances, and build something that feels true to you.The industry needs your voice, your perspective, and your passion.”
“Dream big. Don’t be afraid to try something new or to stand out. Never walk into a room thinking you don’t belong—and never hesitate to ask for help along the way. Chase your passion unapologetically, and create space for others to do the same.”
