#HERSTORY
Inspiring Women in Sport
Changing the narrative by amplifying women’s stories in sport.
Women working in sport are shaping sport in powerful ways, on the field, behind the scenes, and in leadership roles across the industry. Yet too often, their stories go unheard, under-represented, or undervalued.
Her Story is a CTN initiative dedicated to spotlighting women working in sport. It shares real experiences, career pathways, and perspectives that reflect the diversity of the sport industry today.
This is about visibility, representation, and ensuring more women can see themselves and their futures in sport.
To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.
Meet the women changing sport
Her Story features women from across the sport ecosystem. Each story offers insight into the realities of working in sport — the challenges, the opportunities, and the moments that shape a career.
These are real, honest reflections from each woman on what it means to build a life and career in sport.
Field
- Advocacy
- Anti-doping
- Athlete
- Athlete Health
- Brand
- Coaching
- Commentating
- Commercial
- Communications
- Education
- Events
- Governance
- HR
- Health
- Inclusion
- Journalism
- Leadership
- Legal
- Management
- Marketing
- Mental Health
- Nutrition
- Officiating
- Operations
- Recruitment
- Research
- Retail
- Safeguarding
- Sponsorship
- Sport Administration
- Sport for Development
- Sustainability
- Technology
- Volunteer
LINA TAYLOR OLY
“Sport was one of the only avenues to create a better life, and I leaned in with all that I had.” - Lina Taylor OLY
MADELEINE ORR
“I think sports have to talk about how climate change is impacting their communities and take steps to make their space as sustainable as possible, while encouraging their participants, fans, partners, and everybody else to do the same.” - Madeleine Orr
KATIE ROOD
“Everything sports does depends deeply on the environment in which we participate. We must protect and nurture the environment if we want to sustain sports in years to come.” - Katie Rood
SOPHIE JONES
"As women in the sports industry, our innovation and power can drive meaningful change and make the industry better." - Sophie Jones
ANNE-CÉCILE TURNER
“Athletes show us that it is always possible to push boundaries and achieve what once seemed unattainable. This is especially true in the sustainability sector!” - Anne-Cécile Turner
LYNDSAY HAYHURST
“Do not underestimate the power of a network. Find creative ways to insert yourself into sport industry discussions. If you can, attend conferences and networking events in your local community. Through these channels, you might just find your people. Keep them close, and use these spiderwebs of sisterhood to bolster the presence of women in the sport industry.” - Lyndsay Hayhurst
ANA JELUSIC, OLY
“Time after time, women have proven that gender is just one piece of the puzzle that makes them who they are. It doesn't set the boundaries for what you can achieve.” - Ana Jelusic, OLY
THE STORY OF #HERSTORY
Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.
As part of this event, we decided to share the stories of women working in sport. Our goal was simple: to challenge stereotypes, increase representation, and celebrate the achievements of women in sport around the world. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport. Within 36 hours, we received over 80 nominations, and we knew we were on to something — people want to hear from women in sport.
From March to May 2024, we received 152 nominations and shared the stories of 26 women. To further amplify these women’s stories, we organised an exhibition at our Changing the Narrative event. The response was so positive that we realised HerStory needed to grow beyond a single event.
With the support of England football legend Jill Scott, we opened HerStory to international nominations. Since then, we’ve received nominations for 400+ women across 40+ countries, and we continue to reach out to every woman nominated to see if they would like to share their story and perspective.
We love hearing these stories and learning from these journeys. If you know an inspirational woman working in sport, please nominate her using the button below — thank you for being part of the change.
Get involved
There are many ways to be part of HerStory:
Read & share
Explore the stories and help amplify women’s voices by sharing them within your networks.
Tell your story
If you are a woman working in sport and would like to share your experience, we’d love to hear from you.
Partner with us
We collaborate with organisations that share our commitment to inclusion, representation, and meaningful change in sport.