#HERSTORY

Inspiring Women in Sport

Changing the narrative by amplifying women’s stories in sport.

Women working in sport are shaping sport in powerful ways, on the field, behind the scenes, and in leadership roles across the industry. Yet too often, their stories go unheard, under-represented, or undervalued.

Her Story is a CTN initiative dedicated to spotlighting women working in sport. It shares real experiences, career pathways, and perspectives that reflect the diversity of the sport industry today.

This is about visibility, representation, and ensuring more women can see themselves and their futures in sport.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

Meet the women changing sport

Her Story features women from across the sport ecosystem. Each story offers insight into the realities of working in sport — the challenges, the opportunities, and the moments that shape a career.

These are real, honest reflections from each woman on what it means to build a life and career in sport.

North America Changing the Narrative in Sport North America Changing the Narrative in Sport

ANNETTE ZAPP

“As Glennon Doyle says, ‘Find what breaks your heart. That will be your purpose.’ The fact that we hire young, healthy men and women as firefighters, and they leave the career decades later broken (at best), breaks my heart! I'm on a mission to make sure that every firefighter has the support they need to remain healthy and well throughout their career.” - Annette Zapp

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

JESS REUS

“My hope is to change the narrative by showing that women belong—not just on the pitch, but in every part of this industry. I want to inspire women to claim their space unapologetically and create an environment where the next generation of girls doesn’t have to fight as hard to feel like they belong.” - Jess Reus

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

DAGMARA GERASIMUK

“Sports are more than just a competition—they’re a way of life, teaching valuable lessons and creating lasting connections. It’s about uplifting and empowering those around you to achieve greatness together.” - Dagmara Gerasimuk

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Africa Changing the Narrative in Sport Africa Changing the Narrative in Sport

ZARINA BAHDUR

“Dream impossible dreams. Life is not linear, it will take you to unexpected places. It won’t always be easy, and can't plan every step, but the unexpected paths are often the most valuable. Don't be attached to a fixed idea of who you are or where you are going; embrace change, pivot, rest and reset as you need.” - Zarina Bahdur

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

LUCY PIGGOTT

“Through my research, I want to develop new insights into both the challenges and solutions for making sport a more inclusive space. By working with practitioners and activists, I want to find effective ways to implement research findings and recommendations to real world sporting contexts.” - Lucy Piggott

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

SYLVANA MESTRE ALEXANDER

“Celebrate diversity and champion positive change. The sports industry is vast, encompassing many different roles. Identify the area that aligns with your interests and skills. By blending passion, persistence, and a commitment to breaking barriers, you can make a lasting impact in the sports industry while inspiring others to follow in your footsteps.” - Sylvana Mestre Alexander

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Asia Changing the Narrative in Sport Asia Changing the Narrative in Sport

AVANI NAGAR

“To every little girl or differently abled person who loves sport and is ready to give themselves to it: please, go for it. If you believe you can be the best at something or have the talent, fight for it. Don’t let obstacles hold you back.” - Avani Nagar

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

KAREN DOBRES

“I went to see Lewes FC Women playing and was gobsmacked by the potential of the game to change the world. Here were women being strong, working in a team, taking up space, showing absolute focus on the ball, making decisions on the spot, and being total LEADERS....and all in a public place! What's more, the environment was beautiful, relaxed and safe. I realised that women's football was an antidote to sexism and decided to become a fan of Lewes FC there and then.” - Karen Dobres

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Asia Changing the Narrative in Sport Asia Changing the Narrative in Sport

SWETHA SUBBIAH

“Storytelling opens the mind to worlds that are sometimes unseen or unacknowledged, and this has the power to initiate meaningful change.” - Swetha Subbiah

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

ELIZABETH PIKE

“Dr Anita White CBE crystallised my thinking about the importance of scholarship informing activism. With her, I co-founded the Anita White Foundation, and with our friends from Females Achieving Brilliance - Lucy Faulkner and Pauline Harrison - we established the Women’s Sport Leadership Academy and the Women in Sport High performance pathway to empower women leaders globally and help make the systemic changes needed for gender equality.” - Elizabeth Pike

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Africa Changing the Narrative in Sport Africa Changing the Narrative in Sport

DOROTHY OKATCH

“Being an African woman, I believe we face many unique obstacles. I want African girls to know and believe that they can achieve success even in fields where they don’t see others who look like them. They can step in and pave the way for many other girls to follow.” - Dorothy Okatch

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

GURO ASKHEIM JOHNSEN

"I hope to have made a meaningful impact on former athletes through the Athlete's Career program. Additionally, I aim to contribute to closing the gender gap in sports through SkeSkillz Global, by fostering cooperation with various sports organisations." - Guro Askheim Johnsen

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North America Changing the Narrative in Sport North America Changing the Narrative in Sport

ISHA PAROL

“Motorcycling is often associated with rugged masculinity, but I hope to change that narrative and show that femininity has its place on two wheels too.” - Isha Parol

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

SOPHIE JONES

"As women in the sports industry, our innovation and power can drive meaningful change and make the industry better." - Sophie Jones

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Asia Changing the Narrative in Sport Asia Changing the Narrative in Sport

DINAR DYAH AYUSTINE

"Very good women become an inspiration in the field of sports. Hopefully we can work and be a good example for the development of sports." - Dinar Dyah Ayustine

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

MARIONA MASDEMONT

“We must stop labeling it differently and start recognising it simply as sport for people with disabilities. This shift in perspective is crucial to breaking down barriers and ensuring that athletes with disabilities receive the same recognition, respect, and opportunities as any other athlete in the industry.” - Mariona Masdemont

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North America Changing the Narrative in Sport North America Changing the Narrative in Sport

SISSI DO AMOR

“There were times I had to pretend to be a boy. I knew there was a law, that we had a President who said girls shouldn’t be playing soccer. I ignored it. Soccer is a game for everyone. It doesn't matter what gender, there is a place for you.” - Sissi do Amor

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

ANNE TIIVAS, OBE

“Sport should provide a safe, inclusive, and enjoyable environment for everyone participating, in any role and at any age. In order to achieve this, we all need to work together with shared values and principles. Working collaboratively is not always easy, but we must always ask, how does what we do benefit those we are there to serve?” - Anne Tiivas, OBE

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Africa Changing the Narrative in Sport Africa Changing the Narrative in Sport

SAMANTHA MIYANDA

“Inequality inspired me to get into sport leadership, so that many other young girls would not experience what I did.” - Samantha Miyanda

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

MÍRIAM MARIMON

“In sports, we all participate to the best of our abilities, and in most cases, disabilities are not inherent in the individual but in their environment. When the necessary resources are available to practice sports, the concept of disability fades away.” - Míriam Marimon

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THE STORY OF #HERSTORY

Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal was simple: to challenge stereotypes, increase representation, and celebrate the achievements of women in sport around the world. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport. Within 36 hours, we received over 80 nominations, and we knew we were on to something — people want to hear from women in sport.

From March to May 2024, we received 152 nominations and shared the stories of 26 women. To further amplify these women’s stories, we organised an exhibition at our Changing the Narrative event. The response was so positive that we realised HerStory needed to grow beyond a single event.

With the support of England football legend Jill Scott, we opened HerStory to international nominations. Since then, we’ve received nominations for 400+ women across 40+ countries, and we continue to reach out to every woman nominated to see if they would like to share their story and perspective.

We love hearing these stories and learning from these journeys. If you know an inspirational woman working in sport, please nominate her using the button below — thank you for being part of the change.

Get involved

There are many ways to be part of HerStory:

Read & share

Explore the stories and help amplify women’s voices by sharing them within your networks.

Tell your story

If you are a woman working in sport and would like to share your experience, we’d love to hear from you.

Partner with us

We collaborate with organisations that share our commitment to inclusion, representation, and meaningful change in sport.