#HERSTORY

Inspiring Women in Sport

Changing the narrative by amplifying women’s stories in sport.

Women working in sport are shaping sport in powerful ways, on the field, behind the scenes, and in leadership roles across the industry. Yet too often, their stories go unheard, under-represented, or undervalued.

Her Story is a CTN initiative dedicated to spotlighting women working in sport. It shares real experiences, career pathways, and perspectives that reflect the diversity of the sport industry today.

This is about visibility, representation, and ensuring more women can see themselves and their futures in sport.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

Meet the women changing sport

Her Story features women from across the sport ecosystem. Each story offers insight into the realities of working in sport — the challenges, the opportunities, and the moments that shape a career.

These are real, honest reflections from each woman on what it means to build a life and career in sport.

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VANESSA FROST-PIEDRAHITA

“For women aspiring to work in the sports industry, take pride in your work and embrace opportunities with confidence. If an opportunity presents itself, lean in—it might just change your career.” - Vanessa Frost-Piedrahita

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DIANA CHIKOTESHA

“Women athletes often have shorter careers, so it's important to prepare for the future. I value education because it lasts, even if injuries or age limit my athletic career. As I always say: 'Champions aren’t defined by wins, but by how they recover when they fall.'” - Diana Chikotesha

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LAUREN WOLMAN, PhD

“Sally Dennis (former Chair) and Kathleen McGinn (Current Chair) of Rugby Canada have played a pivotal role in my rugby journey. Both are very strong women who have inspired and mentored me to be an effective Board member and leader within the organisation.” - Dr Lauren Wolman

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OLGA BAGATINI

“I believe that transforming discomfort into motivation and finding the courage to break from tradition to pursue what you believe is right can be the driving force behind changing the world and finding purpose within your field." - Olga Bagatini

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SAM IANNOTTI

“As a former rugby player, I've been truly inspired by the USA Women's Rugby 7s Olympic Team and Ilona Maher for breaking barriers and demonstrating that women can be both fierce and beautiful without conforming to traditional beauty standards." - Sam Iannotti

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CAMILA CARVALHO

“I believe that through sports, we can change the lives of many people. It is possible to remain true to our values while being qualified and empathetic leaders capable of making a significant impact in our industry.” - Camila Carvalho, OLY

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Léa Battistolo

“Times are changing, and as young women aspiring to work in sports, we have the opportunity to prove ourselves in this environment. We must equip ourselves with the tools to succeed, believe in our abilities and skills, and support one another.” - Léa Battistolo

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PARISSA SAFAI

“To those who may sometimes feel like an imposter as a leader in sport, my advice is: when you feel like an imposter, pause and remember that you are working in a system and institution that too often tells female leaders they do not belong in sport leadership. It is not you. You do belong and imposter syndrome is a waste of your energy, your brilliance, and time.” - Parissa Safai

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RENATA ROTH

“I hope people can see that determination will always pay off, and that loving what you do is not enough to guarantee success but it does help the hard moments. There’s no single path to success, and I hope people see that I did things my way—and so can you!” - Renata Roth

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JULIA FERREIRA GOMES

“I aim to support the active inclusion of gender-diverse athletes and champion gender diversity in sport for development, a goal that strongly aligns with the United Nations Sustainable Development Goal for gender equality. I believe that embracing gender diversity is integral to achieving true gender equity.” - Julia Ferreira Gomes

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PENNY MCINTYRE

“Believe in yourself and continue to build on the knowledge and skills you've gained. I think it is important to learn from those who have come before and to never stop learning and striving to be the best you can be.” - Penny McIntyre

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ANNE-CÉCILE TURNER

“Athletes show us that it is always possible to push boundaries and achieve what once seemed unattainable. This is especially true in the sustainability sector!” - Anne-Cécile Turner

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LISA O’KEEFE

“There isn’t a single person who played a pivotal role in my career, but rather five or six key people who recognised my potential—probably before I did—and gave me opportunities and support, both on and off the rugby pitch. I have tried to do the same for others coming up behind me.” - Lisa O'Keefe MBE

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PERIS MUKOKO-WANYAGA

“Coming from a background where women in rugby were largely underrepresented, I’ve made it my mission to break down barriers and create pathways for more women to thrive—not just as players, but as referees, coaches, and leaders.” - Peris Mukoko-Wanyaga

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CRISTINA IBARRA

“I would like to help de-stigmatise mental health. High-performing athletes are under a lot of pressure, and their mental health can affect them just as much as a physical injury.” - Cristina Ibarra

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SASHA SUTHERLAND

"My journey has been shaped by diverse individuals across ages, backgrounds, classes, and races. Diversity is a privilege for those making a positive impact in the world." - Sasha Sutherland

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YAIMA PAYNE

"Follow your dreams, and don’t give up. Even when the situations you face are very challenging, remember that the strongest fighters face the toughest battles." - Yaima Payne

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LYNDSAY HAYHURST

“Do not underestimate the power of a network. Find creative ways to insert yourself into sport industry discussions. If you can, attend conferences and networking events in your local community. Through these channels, you might just find your people. Keep them close, and use these spiderwebs of sisterhood to bolster the presence of women in the sport industry.” - Lyndsay Hayhurst

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GRETA DÖNNECKE

“No matter where you start, you can grow into a leader who shapes the future of sport. Through my experiences working at both small community events and global championships, I’ve learned that every opportunity, no matter the scale, is valuable and contributes to shaping your path. Every step of my journey has been fuelled by a love of sport and a belief in the power of teamwork.” - Greta Dönnecke

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LISA GETZ

“I’d love to share the story of how trail running has been a constant in my life, standing by me through major life upheavals. It’s been my ‘best friend,’ challenging me while simultaneously allowing me to maintain a sense of self while redefining who I am—professionally, personally, athletically, in relationships with others, and with myself.” - Lisa Getz

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THE STORY OF #HERSTORY

Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal was simple: to challenge stereotypes, increase representation, and celebrate the achievements of women in sport around the world. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport. Within 36 hours, we received over 80 nominations, and we knew we were on to something — people want to hear from women in sport.

From March to May 2024, we received 152 nominations and shared the stories of 26 women. To further amplify these women’s stories, we organised an exhibition at our Changing the Narrative event. The response was so positive that we realised HerStory needed to grow beyond a single event.

With the support of England football legend Jill Scott, we opened HerStory to international nominations. Since then, we’ve received nominations for 400+ women across 40+ countries, and we continue to reach out to every woman nominated to see if they would like to share their story and perspective.

We love hearing these stories and learning from these journeys. If you know an inspirational woman working in sport, please nominate her using the button below — thank you for being part of the change.

Get involved

There are many ways to be part of HerStory:

Read & share

Explore the stories and help amplify women’s voices by sharing them within your networks.

Tell your story

If you are a woman working in sport and would like to share your experience, we’d love to hear from you.

Partner with us

We collaborate with organisations that share our commitment to inclusion, representation, and meaningful change in sport.