VANESSA MARTIN RANDIN
“The way we describe individuals or situations sets the tone for what society comes to accept as true.”
Meet Vanessa Martin Randin, a communications professional who has spent more than 15 years working in the world of sport. If she had to describe her work in a nutshell, Vanessa would say “I do words.” Throughout her career, she has been involved in major sporting events including the Olympics, Football, Volleyball, and now equestrian. It is the stories and people behind those moments that leave Vanessa eager to continue her journey in sport for many years.
“Every word matters. In today’s world, where what you say or write can quickly go viral and shape public perception, language holds real power.”
“Sport wasn’t my original path. I began my professional journey as a music educator in Canada, then went on to pursue a Master’s in International Relations and Strategic Studies, a direction that eventually led me into international sport.
My music degree taught me the importance of precision in my work, while my years working at the United Nations helped me learn how to read a room, think strategically and connect the dots to see the bigger picture.
I like to think that all these experiences and skills have prepared me for the work I do today. Ultimately, the message I hope to leave behind is the same one my professor shared with me all those years ago”
‘Never apologise for your past’”
The Power of Storytelling
“Every word matters. And I’ve understood this in a new light while working on a communications project for Para Equestrian sport.
In today’s world, where what you say or write can quickly go viral and shape public perception, language holds real power. The way we describe individuals or situations sets the tone for what society comes to accept as true.
It’s all too easy to let your own perceptions shape how you tell someone else’s story. As a woman of colour, I’ve also experienced the disconnect sometimes between how others see me and how I see myself. That’s why it’s so important to create space for more authentic voices, to actively listen, and to support people in telling their own stories; not just about them, but with them. This is how we build true diversity and inclusion: through honest, representative storytelling.”
An Inspiring Sporting Moment
“During the Olympic Games in Rio 2016, I was sitting near to the top of the beach volleyball stands on Copacabana Beach, which were full-to-capacity that day for a match which included the home team.
The sun had begun to set and as it started to dip below the horizon, the atmosphere became electric. Every time Brazil earned a point, the crowd went wild, stamping their feet with such force it sent a rumble through the stands.
It was one of those times when you have no choice but to be well and truly in the moment, and you’re acutely aware of the scale of what’s happening around you.”
Vanessa’s Support Network
“I’ve been incredibly fortunate to have had bosses and colleagues along the way who pushed me to grow both professionally and personally. They challenged me to raise the bar, encouraged me when I needed it, and weren’t afraid to be honest.
But none of my professional experiences would have been possible without my husband, Michel. I’ve often had to leave for an event at short notice, and he’s always made sure everything kept running smoothly at home. When I was posted to Warsaw for four months, he stepped in without hesitation. He’s been a constant source of encouragement, and just as importantly, he’s supported me when I’ve chosen to take risks, while never hesitating to take me down a peg or two if I’ve needed it.
Having someone like him in my corner has made all the difference because I’ve always been able to fully concentrate on my job wherever in the world it has taken me. “
Advice for Women Working in Sport
“‘Wear comfortable shoes to work’ might seem like odd advice, but it’s one of the most valuable pieces of wisdom I’ve ever come across.
This is a fast-paced industry that demands readiness, resilience and the ability to adapt quickly, often on your feet, both figuratively and literally. While I’m all for dressing for the job you want, you need to be fully prepared for the one you’re doing. So, show up ready to work hard, move fast, and stand your ground when needed.”
